Digital Marketing for Accountants
Starting a private accounting practice involves a number of obstacles of its own. The accounting industry has changed considerably over the last decade.
Smaller to medium-sized accounting firms are struggling to keep up with these changes, but it doesn’t have to be that way.
Get High-Value Clients for Your CPA Firm
Brand Awareness
Attracting New Clients
When it comes to marketing your accounting firm, there are several digital marketing strategies that can help you reach your target audience. By leveraging the right tactics at the right time, you can attract organic traffic and establish your firm as a thought leader in the industry and beat out big well-known firms.
Did you know that 57% of consumers search for accountants on their own; 59% ask friends or associates for a referral and 16% do both?
Most accounting firms build a referral-based business. Those that leverage digital marketing as a source of leads have a competitive advantage.
We use a proven strategy for digital marketing for accountants. Our efforts move beyond traditional marketing by producing a superior digital presence that will matter to your high-value clients.

The Benefits of Working with Us
Target your ideal clients
Building a buyer persona is an important step in targeting your ideal client. By understanding who your ideal client is, what their needs are, and what they are looking for, you can more effectively target your marketing efforts.
Develop a unique digital strategy for your accounting firm
There is no one-size-fits-all digital marketing strategy. The best digital marketing strategy for your firm will be unique to your firm'. We will develop a unique digital marketing strategy that enables your firm to grow on purpose.
Align your Goals to the right tactics
What stage of business is your firm in? (Existence, Survival, Success, Acceleration, or Maturity) Let WSI help you to align your marketing efforts to grow.
Understand your numbers
Digital marketing boasts the capacity to monitor the results of your endeavors, which traditional marketing do not.
This capability gives us an advantage over other marketing strategies. We utilize data to improve upon consumer reach, ultimately lessening the cost of your marketing campaign over time.
Increase traffic to your website
With the right digital marketing methods, CPA firms can build a large digital presence and attract customers and create a thriving business.
Digital promotion is key to achieving this goal, so be intentional about your online assets.
Convert website traffic to grow your firm
Do not build a website just to have a presence online. Your website is your digital store front. It's one of the first things potential clients see about your firm and you have 3 seconds to make a first impression.
It should be a mobile friendly site that is developed to drive traffic to intentially reach your desired call to action.

Why Accounting Firms Choose Us
Our principal consultants have extensive corporate experience that extends beyond marketing. We begin with viewing your firm as a business that demands a custom strategy to attract your ideal clients.
All firms are unique, your Digital Marketing should be lead by your firm's unique offerings and goals.
Unlike our competitors, we refuse to permit tactic-driven approaches to shape our strategy. We don't follow a one-size fits all approach to marketing.
Rather, we utilize data and strategy to grow your business. We have developed a process that will have an effect on your entire organization.

It all starts with a free 30 minute consultation.