Accountants & CPAs

Digital Marketing for Accountants

Starting a private accounting practice involves a number of obstacles of its own. The accounting industry has changed considerably over the last decade.

Smaller to medium-sized accounting firms are struggling to keep up with these changes, but it doesn’t have to be that way.

Get High-Value Clients for Your CPA Firm

Brand Awareness

Attracting New Clients

When it comes to marketing your accounting firm, there are several digital marketing strategies that can help you reach your target audience. By leveraging the right tactics at the right time, you can attract organic traffic and establish your firm as a thought leader in the industry and beat out big well-known firms.

Did you know that 57% of consumers search for accountants on their own; 59% ask friends or associates for a referral and 16% do both?

Most accounting firms build a referral-based business. Those that leverage digital marketing as a source of leads have a competitive advantage.

We use a proven strategy for digital marketing for accountants. Our efforts move beyond traditional marketing by producing a superior digital presence that will matter to your high-value clients.

Venn diagram overlap between accountants and cpas

The Benefits of Working with Us

Target your ideal clients

Building a buyer persona is an important step in targeting your ideal client. By understanding who your ideal client is, what their needs are, and what they are looking for, you can more effectively target your marketing efforts.

Develop a unique digital strategy for your accounting firm

There is no one-size-fits-all digital marketing strategy. The best digital marketing strategy for your firm will be unique to your firm'. We will develop a unique digital marketing strategy that enables your firm to grow on purpose.

Align your Goals to the right tactics

What stage of business is your firm in? (Existence, Survival, Success, Acceleration, or Maturity) Let WSI help you to align your marketing efforts to grow.

Understand your numbers

Digital marketing boasts the capacity to monitor the results of your endeavors, which traditional marketing do not.

This capability gives us an advantage over other marketing strategies. We utilize data to improve upon consumer reach, ultimately lessening the cost of your marketing campaign over time.

Increase traffic to your website

With the right digital marketing methods, CPA firms can build a large digital presence and attract customers and create a thriving business.

Digital promotion is key to achieving this goal, so be intentional about your online assets.

Convert website traffic to grow your firm

Do not build a website just to have a presence online. Your website is your digital store front. It's one of the first things potential clients see about your firm and you have 3 seconds to make a first impression.

It should be a mobile friendly site that is developed to drive traffic to intentially reach your desired call to action.

Why Accounting Firms Choose Us

Our principal consultants have extensive corporate experience that extends beyond marketing. We begin with viewing your firm as a business that demands a custom strategy to attract your ideal clients.

All firms are unique, your Digital Marketing should be lead by your firm's unique offerings and goals.

Unlike our competitors, we refuse to permit tactic-driven approaches to shape our strategy. We don't follow a one-size fits all approach to marketing.

Rather, we utilize data and strategy to grow your business. We have developed a process that will have an effect on your entire organization.

A diagram of the five steps of digital marketing

It all starts with a free 30 minute consultation.

Book YOUR Free Consultation

Digital Marketing Tactics for Accountants

WSI is a full service digital marketing agency serving accountants and other professional service businesses. We lead with strategy that is supported by proven digital marketing strategies to grow your firm. Below we provided a more detailed description of some of these tactics.

Use Data to Win

Analytics is absolutely essential for understanding your marketing strategy. We use data to help us determine which tactics are working and which ones are not.

We also use it to determine what content your targeted audience loves and find the most engaging.

Your digital office-front

Your website is the centerpiece of your online reputation. It's probably among the first places your site visitors will go to learn about your organization.

Have a website, but not sure if it meets the mark?

We will evaluate the strengths and weaknesses of your current site and identify sites that can be enhanced. We will also provide a detailed evaluation of your site's content, navigation, and layout.

Get Found

There are a number of challenges to online marketing, starting with the fact that you're up against competitors that have extraordinary brand recognition.

One of the very first areas that we focus on is optimizing your Google Profile. If your website is your digital office front, then your Google profile is the window.

By choosing the right services and posting to your profile, your firm will begin showing up in organic searches.

Beat Large Firms

If customers are searching for the accounting services your business offers, you need to have a solid online rank with your accounting firm.

Utilizing local search engine marketing to promote your site will allow local entrepreneurs to discover your services. SEO can present you with an advantage in the local business community.

Social Media for Lawyers

A recent study revealed that the average American spends 2.5 hours on social media a day. Accountants struggle with creating a social media presence.

However, social media is a powerful tool that can no longer be ignored. You can leverage it to grow your accounting firm by using it to connect with potential clients, build relationships, and share your expertise.

Pay to Play

Paid Digital Advertising is a service that can help your accounting firm get in front of the right potential clients by connecting with them through a well thought out paid media strategy.

We work with you to ensure your have the right funnels in place before you pay one dollar of advertising money to any platform.

Reputation Matters

Your accounting firm's professional image is critical to gaining new clients. Potential clients search the internet and look at your website as well as your reviews (even when given a referral).

Your online presence needs to be strong in order to attract new business. Make sure your website is up-to-date and that you have positive reviews from happy clients.

We work to ensure your online presence matches the professionalism of your firm. We also ofWe work to ensure your online presence matches the professionalism of your firm. We also offer a review management system to help you keep track of what people are saying about your business online. Our goal is to help you maintain a positive online reputation and grow your business.