A GREAT DIGITAL MARKETING PRESENCE

BEGINS WITH A GREAT STRATEGY

Don't fall behind your competition!

Creating a digital presence has never been more important. Businesses owners understand the need to have a strong presence, yet many have not taken the necessary steps to plan and document their digital strategy.

The internet is extremely competitive. Businesses that lack a strong digital presence will get left behind.

A Digital Marketing Blueprint provides business with the solid marketing strategy marketing it needs to beat the competition

5 Steps To Building Your Digital Blueprint

Buyer Persona

A buyer persona is a fictional representation of your ideal customer. It is foundational to the success of your marketing.

Creating a persona is a collaborative exercise between your team and ours to understand your target market. We will ask probing questions and give your buyer a name that your entire organization can identify their likes, dislikes, and buyer preferences. Enabling you to create campaigns that speak directly to your client and move them through your sales funnel more rapidly.

Market Research

The second step is market research. By analyzing the data, we will determine how prospects search for your product or service online. We will review monthly search volumes and how often your Brand appears in these searches.

We conduct in-depth keyword research to understand what and how potential customers are searching for your product or service and determine if your Brand appears. We can also determine how your Brand can be better positioned for future searches.

Competitive Analysis

Competitive Analysis is the process of measuring your company's performance against competitors in your market.

This analysis allows you to see how your company measures up in your market. It will enable you to assess the strengths and weaknesses of your company and improve your game plan.

As a part of the competitive analysis, your sales team will be equipped with Competitive Battlecards to propel their sales efforts. This is a sales enablement asset that delivers succinct, digestible insights that your reps can leverage in order to win deals against a specific competitor

Website Analysis

The fourth step is a technical deep dive into your website. We will test your site speed, search for broken links, and make recommendations to improve your website performance.

We leverage AI technology to understand what and how the user experiences your website. We evaluate your website to test for clarity and make initial suggestions to improve your conversion rates.

Digital Marketing Strategy

The fifth and final step is critical. We pull all components of your analysis together. We build a comprehensive digital marketing strategy and a road map for your business so that you can implement a realistic marketing plan that will grow your business.

BUILD MY STRATEGY

Did You Know?

Building brand awareness works to effectively increase your presence in the minds of your potential customers. Consider these statistics:

44%

44% of companies are engaging in digital marketing without a clearly defined strategy.

90%

90% of webpages get 0% of organic traffic. If you build it they won't come without a good strategy.

50%

50% of consumers follow at least one brand on social media

5-7X

On average, five to seven brand impressions are necessary before someone will remember your brand

Ready To Build Your Blueprint?

Leave your contact details, and we’ll have one of our WSI Digital Marketing Strategist follow-up and learn more about our digital blueprint.

We look forward to building your plan!

“Kelly & Roan are absolutely attentive, professional, and skilled. Their work was superb and exceeded my expectations. Clear direction, follow-up, and engagement was excellent. I highly recommend. I would do business again. I would refer my clients and business work to them."

Kevin Sledge - Aiming High Inc.