There are a variety of ways in whichdigital marketing can help your business. Here are just a few benefits:

1. Increase brand awareness
2. Improve sales
3. Attract more leads(qualified)
4. Reach your customers where they are
5. Improve your online presence
6. Capture results

It depends on your business goals and objectives. Typically we tell our clients to be competitive they should spend anywhere from 5-10% of their revenue on digital marketing.

Local SEOis a digital marketing strategy to  increase your business' visibility locally. If you have physical location or geographic area you wish to target this is an effective strategy.

To start a website, you can go for paid traffic or organic traffic. Paid traffic (PPC) is a very good option when you want to get a high volume of traffic at a short period of time. The main thing that can benefit from paid traffic is the conversion rate. So you must have a great offer and a great landing page in order to get a great conversion rate from paid traffic. But do keep in mind if are not strategic it can become costly very quickly. 

SEO (Search Engine Optimization), is used to increase the number of visits to your website. This is achieved by having a technically sound website with high quality content.  SEO will help people find you on search engines without paying for ads. It will gradually bring new visitors to your website, which will reduce your long-term cost for advertising.  

Both PPC and SEO are effective.  Determining which tactic to use depends on your timeline, your competitors, and your brand recognition.  

Typically we find there is a need for a hybrid approach.  

Depending on your business goals, resources in your time and financially(its not always free) will dictate which social media platform to use.

• Facebook: Great for brand awareness, targeted audiences and good ROI
• LinkedIn: Ideally for b2b companies
• X(formely Twitter): Effective for customer engagements and brand.
• Pintrest: Good for creative industies and niche businesses
• Instagram: Engagement with younger demographic(though it has lost some of its steam it once had) 

There could be several different factors contributing to the lack of leads to your site:

• Web design - Is it intuitive, is it clear, does it render well on mobile, desktop and tablet?
• Trust - Do you have trust factors on your site? Reviews, testimonials, certificates...
• Messaging - Is your messaging consistent throughout your site? Does the content match what users expect and search intent?
• Clear CTAs - Do your landing pages contain clear, concise call-to-actions?