There could be many reasons that your website isn't creating leads.  Some typical reasons are as follows:

It wasn't designed with your best customer in mind.

No call to actions.

Too many words. 

The visitor doesn't trust the website.

Yes, you can leverage digital marketing to equal the playing field.  You should focus on growing your local presence and then expanding.  

We believe you should start with a website so that you are in control of your content and assets.  If a full-blown website is outside of your budget we suggest starting with a landing page.  

Both the website and landing page should be focused on conversion so that you can take your prospect or existing customers through their buyer journey.  

Social media is viable and will help build and grow your business.   But which every platform you use, controls your content.  

Because social media is constantly changing, you don’t want to be at the mercy of algorithms and rule changes.  Social media should not be the primary source of your company’s content.  Rather, it should drive prospect to your website or landing page.

When people search on Google, they are often looking for services or products that are available in their own neighborhood or city. They are searching for the best plumber that offers same day service in their neighborhood or the best restaurant that serves authentic Italian food in their town. 

Local SEO is the process of making sure your business appears when people are searching for these types of services or products in your area.  If you are a business owner, you must have a presence on the web with a website and an online presence.  But you must also have a highly optimized online listing so people can find you. 

 The reason businesses will hire an SEO agency like WSI-Biggs is because of our up-to-date technical expertise, and our ability to leverage the industry leading practices so the local businesses can compete with big Brands, and win.  

Because over 50% of the online traffic comes from mobile devices, it’s incredibly important to have a mobile friendly site. 

If your site isn’t mobile optimized, you’re definitely losing out on some business. 

To start a website, you can go for paid traffic or organic traffic. Paid traffic (PPC) is a very good option when you want to get a high volume of traffic at a short period of time. The main thing that can benefit from paid traffic is the conversion rate. So you must have a great offer and a great landing page in order to get a great conversion rate from paid traffic. But it is also important to keep in mind that your competition is already doing this. 

SEO (Search Engine Optimization), is used to increase the number of visits to your website. This is achieved by having a technically sound website with high quality content.  SEO will help people find you on search engines without paying for ads. It will gradually bring new visitors to your website, which will reduce your long-term cost for advertising.  

Both PPC and SEO are effective.  Determining which tactic to use depends on your timeline, your competitors, and your brand recognition.  

Typically we find there is a need for a hybrid approach.  

According to a Slickr survey, the average person spends 2 ½ hours on social media everyday.  Choosing the right platform is critical for your success.  We believe you should start with your b.uyer persona – who are they? where do they spend their time?  

The answer to those questions will inform your social media strategy.  

For example, if you are trying to reach Generation Z.  You will need video rich content.  The social platforms of choice for Generation Z are Tik Tok and YouTube.  

A good hashtag should be unique, it should be easy to say, it should be easy to spell, and it should be self-explanatory. Hashtags are a way to categorize your content and allow users to search for content related to a specific topic. 

When a user searches a hashtag on Twitter and other social media platforms, they will be able to see all of the Tweets and/or posts that include that hashtag. So, if you’re trying to build an audience on social media, you should use hashtags to your advantage. 

We are committed to our client's growth.  When you win, we win.  We bring a wealth of industry knowledge as well as technical and sales skills that will grow your business.  

You should choose us if you are ready to invest in your company's growth.  

We are committed to the success of our clients.  Our team has unparalleled marketing, sales and technology expertise.  We use digital marketing skills and a data-driven marketing approach to provide the best possible results for our clients. 

WSI Biggs is dedicated to bringing you the best results for your business. Our clients are able to follow the progress of their digital marketing campaigns, see the results pre and post launch, and get monthly updates on their results.  

You can use tools like Google Analytics, SEOquake, etc., to measure the performance of your website. 

We us Google Analytics it provides great insight into your audience, their behaviors, and your conversion rates.