Web Trends To Watch for 2022

Dark Mode

Dark Mode is a popular option on smartphones and other devices. It is a setting that allows you to change the color of the screen from a bright, white hue to a dark, black hue which saves battery power and reduces eyestrain. It also makes it easier to view content on your device at night or in low-light conditions.

The latest and most recent study on all kinds of display reveals that 8% of users do not use any form of Dark Mode display in browsing or apps. There is no doubt that this number is going to grow in the future. Make sure you take advantage of this trend and add dark mode to your app or website design. Here are a few Dark Mode Design Tips that you can leverage for your website.

Experience becomes a Core Ranking Factor

Let’s focus on the difference between the two terms. “Experience” refers to your website’s loading speed and your Page Speed Score. “Core Ranking Factors,” refers to the signals that Google has always weighed among its ranking factors. This includes things like authority, relevance, and freshness (which you can enhance through your content marketing efforts). To learn more about Google's Core Web Vitals check out our blog.

The term “experience” is not new to SEO. Websites that provide the best experience for users will rank high. Sites can do so this by receiving links from sites high-authority sites.

Local SEO

Consumers are becoming conditioned to modify their search with phrases such as “near me” or “close by”. According to HubSpot, 46% of all Google searches are driven by location. Local SEO is a way for small businesses to increase their visibility on search engines. It’s important for local businesses to have a website that Google can easily crawl and index.

Small business owners should leverage Local SEO to ensure your business is found by your most valuable prospects and customers. Google is constantly changing and adapting its algorithm to deliver better search results. Local SEO is one of the strategies that small business owners can use in 2022 and beyond. Download our free eBook here.

Dynamic Website Content

A Dynamic website can adjust information displayed as well as change the experience for users based on external factors. It does this through an ever-changing, data-driven system that identifies patterns such as user interests and behaviors to provide content at just the right time.



A great use case is having a unique experience for visitors that return to your website, resulting in a unique experience for your audience. Another example of a dynamic content website is Google's Dynamic Search Ads. This is an advertising tool that enables marketers to manage ad campaigns on Google Search with automatic bidding adjustments in real-time.

Video Content

The final website trend to watch is the rise in the use of video content. Video is becoming more of an important part of web design. Websites are using video content to communicate more effectively with consumers and this is becoming more important for businesses that want to create customer connections online.

Adding video content into your website will increase the visibility of your site on Youtube, which is the second-largest search engine in the world, following Google.

Here are some tips on how to use video:

• Interview existing employees to recruit talent
• Showcase product features by using explainer videos
• Encourage customer testimonials by interviewing them and presenting their stories