Top 7 Ways to Optimize Your Website

For businesses, a professional website is a matter of necessity rather than choice. Your website is your company's face. Many people visit a company's website when deciding if they should buy from the business.

A well-designed website helps build a strong online presence. An impactful website allows your business to be discovered and can also help improve customers’ perception of your brand. It builds trust and credibility and can help gain a competitive edge.

You cannot design your website, get it live and forget it. To maximize website performance, periodically optimize your website. There are several benefits of website optimization. Optimizing your website supercharges it. Website optimization increases brand visibility, allowing you to grow your brand organically. It improves user experience and can help improve your website’s accessibility.

Here are some website optimization techniques.

Improve Page Speed

The modern user is impatient. They have better things to do than wait for several minutes for a web page to load. Visitors can defect to your competition if your web pages take more than three seconds to load. Given the fact that page load speed is a direct ranking factor, slow slow-loading pages can hurt your search engine rankings.

Here are some ways to make your website lightning fast

➢   Use a content delivery network

➢   Reduce redirects to the absolute minimum

➢   Minify resources

➢   Enable GZIP compression

➢   Enable browser caching

➢   Use asynchronous and defer loading for CSS and JavaScript files

➢   Minify CSS, HTML and JavaScript

➢   Get rid of unnecessary plugins

If you have a limited understanding of Core Web Vitals or you already have too much on your plate, consider hiring a digital marketing strategist to design and implement an impactful strategy to speed up your website. 

Optimize Your Website for Mobile

The number of people who access the internet through their mobiles has been increasing steadily. Many people will try to access your website from their mobile phones. If your site isn’t mobile friendly, they may leave it. With a mobile friendly website, you will attract more visitors and see improvements in your ranking.

Here are some tips to make your website mobile friendly

➢   Make sure your website is mobile responsive. A mobile responsive website adapts to the screen of the device it is viewed from.

➢   Meta titles that are too long may appear distorted when viewed on smaller screens.  Optimize your meta titles for mobile devices. Keep them short, simple and to the point

➢   Avoid intrusive pop ups that cover your content and make it difficult for visitors to access it

➢   Use lazy loading to populate website pages when required

➢   Use the viewport meta tag

➢   Use large font sizes for better readability

Conduct Keyword Research

The right keywords can help you target the right audience, create relevant content for your target audience and build credibility.

Before creating new content or optimizing existing content, conduct keyword research to find and analyze search terms people are using.

Follow these tips for effective keyword research

➢   Leverage negative keywords

➢   Build a list of localized keywords

➢   Find out the keywords your competitors are targeting

➢   Think about your customers pain points and find out the common questions they ask

➢   Use keyword research tools 

On page and Off page SEO Optimization 

On page optimization involves optimizing webpages to improve user experience and rankings. Off page optimization refers to all the measures that can be taken outside of the website to improve rankings and website user experience.

Here are some on page optimization techniques

➢   Create impactful content that solves your target audience’s pain points. Avoid thin content. Instead write long-form, comprehensive content that provides useful information on the most relevant topics

➢    Use heading tags hierarchy properly to help Google understand your website structure

➢   Add schema markup to your website

➢   Optimize URLs and images

➢   Optimize your title tags and meta descriptions to make sure they are precise and to the point

Here are some off-page optimization tips

➢   Create shareable content

➢   Submit guest posts to blogs

➢   Engage with users on popular social media platforms including Facebook, LinkedIn, twitter and Instagram

➢   Join Q & A sites and answer questions related to your business, blog or website

Improve User Experience

No matter how visually stunning your website is, if it isn’t user friendly, you will lose traffic to your competition sooner or later. Make sure your website is easy to navigate so visitors can find the information they’re looking for without much effort.

Make sure your content is unique and satisfies a need. Use design elements that evoke emotions. Integrate design and navigation elements that improve your website’s usability. Make your content accessible to everyone-including specially abled users.

Create Impactful Content 

Content is king. Impactful content helps build trust and credibility, generate high quality leads and improve conversion rate. Create engaging content that solves your target audience’s pain points. Avoid keyword stuffing. instead integrate keywords naturally in your content. Create different types of content such as how-to guides, infographics., white papers, ebooks, posts and case studies. Grammar mistakes can make you look like an amateur and put a question mark on your credibility. Proofread content before uploading. Fix grammar errors and spelling mistakes.

Add Schema Markup 

Schema Markup helps Google create a rich snippet for webpages when users enter the relevant search queries. Schema Markup can affect your SEO and help Google identify user intent and preferences when users click on relevant results.

WSI Biggs Digital is a reputable Atlanta SEO company. Whether you want to build a new SEO strategy from scratch or plan to revamp an existing strategy, be rest assured we have the expertise required to manage your project from start to finish. To make an appointment, call (404) 682-2991.