5 Ways to Digitally Transform Your Business

To have a great digital marketing strategy, you MUST begin with the user journey. That journey starts with strangers who are not aware of your brand. Your challenge: should you choose to accept it, is to attract strangers to become prospects.

How do you do this? So glad you asked. In the world of digital, you use Inbound Marketing tactics. Inbound Marketing can be in the form of Social Media, Paid Advertising, SEO, or Content Creation. The goal is to move them to Step 2.

Most people post to social media without thinking about the "end game." Don't be most people. Time is money. If you are taking the time to post to social media or create a website, decide in advance what you want your visitors TO DO.

We call this your "call-to-action" of CTA for those who like acronyms. Think of this as how to get customers into your lead funnel. Popular call-to-actions are "call for an appointment," "schedule a free consultation," or "click here for a free offer."



During this stage, you want to get your visitors into your sales funnel so you can begin nurturing them.

In my opinion, the sales funnel is the holy grail of the pulse of your business growth. Addressed and monitored correctly, it will tell you a few things:

1. Do I have a lead gen problem?
2. What is my average sales cycle?
3. Are my salespeople meeting with clients?
4. Do my salespeople need more training on closing tactics?

These insights come with automation tools. I suggest having one for email automation to generate marketing qualified leads that turn into sales qualified leads. Email automation tools can also nurture existing clients.

Once a lead becomes qualified, you will need a good Customer Relationship Management (CRM) tool. This tool allows you to gain a concrete understanding of your sales process.

When you think about it, it takes a lot of time and money to acquire a customer. So it's essential to keep them and turn them into raving fans. Make sure that your customer experience is stellar. How do you do this? ASK

There are several digital tools you can use to gauge customer satisfaction. Before selecting the specific tool, Set a reputation management strategy. No one wants to hear bad news, but people are more likely to share a bad experience than a good one.

Having a system that reminds customers who were delighted by your service is not only good business practice, it will likely bring in those coveted 5-star reviews and testimonials!



Bad reviews present an excellent opportunity for your business as well. You can identify potential process or personnel problems and address them sooner rather than later.

I often use this as the first step with my clients. I love using a data-driven approach to understand what's going on from a digital perspective. Data can tell you who is coming to your website, if they are getting value and how often you are converting.

Data lets you know what's working and, more importantly, what's not.

Having a well-thought-out digital marketing plan will make you the obvious choice for potential clients searching for your goods or services online. To learn more on digital transformation please view the webinar below.